Grant to start Your Brain_manufacturing

July 3, 2015

Merel Bekking has received a grant to start her new research project: Your Brain_manufacturing. 

The previous research (Brain_manufacturing) has shown that what people say they find beautiful is different from where their brains find beautiful. Your Brain_manufacturing is the next step in the research where she will investigate the preference of just one individual, that of Marcus Fairs. Together with neuroscientist Dr. Steven Scholte Merel will put Marcus in a fMRI scanner and look for what excites his brain when it comes to shape, color and material. Merel will then make a design that fits the preferences of his brain and will focus on the relationship between Marcus and the design. Eventually the object will be re-examined in the fMRI scanner to see the brain reacts to the final design.

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